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How a murderer and easily create ads landing page conversion rate high!

How things are going, only I thought I would give some advice beginners to PPC marketing. This is what you'll learn:

In that post, we will begin our discussion on how to improve Click Through Ratio CTR and conversion rate (CR) to improve your ads and landing pages. I begin our discussion of the ads and landing pages in this lesson with the purpose of the subliminal advertising techniques.

The right touch

You want your ads and landing pages to find and attract the right people for your opportunity. Want to attract people to click on your ads the first place … and, finally, want to join your program or buy your product or service ("convert"). Yes, this is called the conversion process.

As indicated above, the PPC search marketing, however, there is a button added. You do not want your ads to attract people who are not willing to join your program or buy your product or service ("convert"). You do not want swing to click your ads. This will cost you unnecessarily and that the readers of your conversion cost (CC). You want your ads to be selective in their appeal. You do not want clicks from people that will respond favorably to the landing page. Therefore, we discuss the ads and landing pages together in this lesson, because this can not be separated way.

Its aim is to create a combination of ad and landing page that will produce the greatest number of conversions per click (ie maximize CR). To achieve this goal, we turn to psychology assistance.

The subconscious

How to attract people who will buy your product or service or to join its program to strengthen the network? Let us briefly what psychology can tell us about how this is accomplished.

Although theories differ somewhat, it is generally accepted that the human mind is a combination of conscious and unconscious processes. The subconscious is sometimes divided pre-conscious, subconscious and unconscious. Instead of getting lost in the details, however, we refer to all three as the subconscious mind "or the subconscious." The subconscious is where we get our "hunches" and intuition. " Controls a large part of what we do.

The world is constantly releasing information us. If you had to walk 10 minutes to one years responsible for the sidewalk and then try to write an exhaustively detailed account of all he found, has enough information to fill an encyclopedia volume. First, is the physical landscape. You may have spent hundreds of man-made structures and hundreds of natural structures. You may have spent thousands of species of plants and hundreds of animal species. There were also some weather conditions. Then there is the human landscape. There may be spent more than 50 people, each with different physical characteristics, clothing styles, different attitudes, moods and different ways to interact with you what happened.

Somehow, your brain has to cope with all this information, while dealing with all the other things you can be thinking – What should you do at work today? – What are you doing tonight? – Is your spouse or partner of anger against him for what you said last night? – How going to get all the bills paid this week? How to lose those extra kilos? – Etc. – etc. How our brains deal with the problems of this kind?

Well, of course, not all of this information is processed consciously. It is simply not enough time to think out loud all of the points they make and every choice you make. However, despite this lack of time, can not afford to ignore some important signals. For example, a person with whom he spent on the foot may have looked menacing. If you can not have consciousness made this observation, a signal sounded in the back of your mind to look back and be sure the person that away from you. You do not probably could not say some things about that person that made you feel that way – it was just a feeling. The person who just uncomfortable. It's your subconscious to work for you, keeping safe. On the other hand, if you got someone that was interesting, you may find yourself pulling your stomach and maintenance of your chest. You do not decide to do. You completely. This is your subconscious to work for you, keep you attractive as possible for those who want to impress.

In all these cases, you've probably answered before you even had time to think consciously. Much of our behavior is controlled by our subconscious that way. If we think everything we have consciously acted before, not react to most things that happen to us. Therefore, our subconscious controls a large part of what we do.

Psychology of the Unconscious Advertising

In advertising, to direct their efforts not only to mind conscious, but also to the subconscious mind. Therefore, it is necessary to create materials that not only explain the rationale in joining your program or buy your product or service but also to get a positive reaction from the spectators subconscious.

The conscious mind responds to the information and logic. The subconscious responds to signals and emotionally from the events. The design of our campaign will appeal to everyone, but at the time.

How work?

I am always amused how gum is sold in television commercials (so I think I mentioned earlier in this course). Chewing the ads that represent the gum rubber that make it more attractive to the opposite sex. Anyone who thinks he knows, logically, that the choice of rubber Chewing not affect your ability to attract a romantic partner. However, the ads are very good results. Why?

The recent studies the negative political ads have discovered that even if people are aware that negative political ads are usually quick and mobile with the facts … and although people say such ads are not consciously influence them, the ads always have an effect. Why?

With gum and two negative ads political ads, consciousness is one thing, the subconscious mind, says another. As for political advertising, the viewer conscious mind can say "this ad is misleading and disgusting and I will not be influenced, while at the same time your subconscious can say, "something that can be true and scary … and because these signals are sent, I must be careful with this person. As for the ads in the gum, public awareness might say, "I'm not stupid, I know a brand of chewing gum in another does not make me more sexy, while the subconscious may be saying "what the hell, I want to be sexy so bad that I will try something … After all, what can of Educ "

Marketing experts craft the ads for chewing gum to know that people do not spend much time to decide what brand of chewing gum to buy. They know that the decision does not warrant much thought. They use in their favor. The ads are often tongue in cheek. There are seriously trying to convince your conscious mind that your brand of chewing gum will make you more attractive than the next brand. They know better than that. But they know they can convince your subconscious mind with the right signals and you're ready to go when the conscious mind to your subconscious about this proposal. When you get to buy gum, subject to their habits and choices of taste, your subconscious mind will direct you to the subconscious brand advertising more effective.

How to use the subconscious Advertising

To determine the elements of interest for the unconscious, just look at the list basic human needs. Basic human needs are generally considered as security, food, sex, housing, acceptance and inclusion social, and adventure. Therefore, these and other interests, the interests of the unconscious is monitored.

Fear is often an unconscious element in advertising. "The fear of loss "is often discussed as an effective technique for the trader. You may have landed on a Web site that offers something, but the offer ended this day. The site may have fixed the dates you were there that the date of expiry of the offer. If you return to the site the next day you can see the expiration date is mysteriously is extended by one day. The same the next day. Some sites are programmed to display the current date as the expiration date. This is for every time someone publishes a page, it seems that the last day of the bid. Although one may question the ethics of such marketing, which occurs frequently and unconsciously make invoke a "fear of loss of opportunity." Unless we act now you can lose. Even if you can consciously if the offer really ends, your subconscious feel the need to take a decision now while the offer is available.

Department stores are often accused of increasing prices to that may place the goods "Buyers sale (while providing, at the price originally planned). See what the theme is "Available for sale" and subconscious (and sometimes consciously) feel the urgency to get the point today as the "sale", even if the price of the position is not inferior to other stores where there is "selling."

I'm not saying that you use these techniques, but refers to these examples of common marketing subconscious. Another common method, and perhaps more legitimate is to use the photos showing a group of attractive, smart, intelligent, looking for people enjoying the product or service. The unconscious wish to be included in this group have an effect.

A recent example I saw was an e-mail with a picture of a handsome man in a sleeveless shirt and Blue Jeans Beach to attend his sailboat, speaking by phone with a non-attractive, but young nerdy looking man in a suit looking a little uncomfortable cabin. The tan, comfortable, and the beach boy in the future was to explain the benefits of his company to the vulgar, raw, uncomfortable-looking potential subscribers. The implication is that the unconscious young nerd can be as sexy beach guy, but he joined the program to get there. Reduced to its essence, this image is said the subconscious mind, to join our program to be attractive. "

These notices can not be used pictures, you should seek the same effect with words. You must create a strong need to act quickly – a fear of loss of inaction. You might think that the product or service is the choice of attractive smart and sexy people. With your choice of words, subtly associate the product or service with beautiful women, strong men, good food, safe shelter, safety, and adventure.

NOTE: I agree Adventure "security" is somewhat an oxymoron. But that is exactly what our subconscious search. The subconscious is not difficult intellectual choices and good reconciliation. Instead, he wants the best of all worlds. The popularity of adventure playground, where danger is simulated, but safety is assured, is a good example of how to understand the subconscious can lead to a successful product. You must at the same time make your product or service and safe, but adventurous.

Illegal subliminal advertising

Addressing the unconscious is a controversial subject. In fact, some techniques, known as "subliminal advertising" are illegal in many countries. "Subliminal Advertising" involves hiding a message, like "popcorn eat "in a movie or TV show. What is to present the message during a short period of time that consciousness does not see it, but apparently, the subconscious is. Science if this work is in some dispute, since the initial studies on the subject proved to have been manufactured. In any case, "subliminal messages" in this (hidden controls) are not what we refer to this lesson. We refer to choice of words and images that send the right signals to the subconscious mind, while the logic (conscious) the case for your product or service.

Limitations of the unconscious Advertising

The subconscious despite its weaknesses, he knows how to spot a blatant lie. At the suggestion of a subconscious to work, it must be unlikely. If it is highly unlikely, can turn into against. A recent U.S. Senate race dramatically demonstrated this point. A candidate has made an announcement that the other was "without God", when in fact the candidate was a spectator attacked the church and Sunday school teacher. Although negative political ads are generally effective in a sense, this announcement seems to have become significantly negative political cons because of his blatant dishonesty.

Interestingly, recent studies have shown that even when a spectator know that the suggestion is untrue and said that was not made aware of it, still has a slight effect. There seems to be a line somewhere, however, that when crossed cancels all effects of suggestion and the subconscious can even turning cons.

A dishonest negative attack on another candidate, the product or service sends a signal to the viewer unaware. The signal is something to the effect of "this messenger is dangerously negative." If this signal is stronger than signal intended to be sent … as when the ad is too negative and unlikely as well … the perceived danger of the messenger outweighs the danger the message. In other words, the subconscious, the viewer is alerted to the danger of negative messenger alleged danger in the negative message. Therefore, should refrain from using the negative attacks of competing products or services, except to show subtly annoying and ineffective in comparison to your product or service.

Latest Apple TV ads are a good example of negative publicity can be effective. By using two characters (one on behalf of Microsoft and Apple representative) and Microsoft character unattractive and incompetent, while Apple relies on the source and appeal, these ads are a good example of the implementation of unconscious call used to create a negative image of the competition. The ads avoid "cross line" by making the character of Apple seems to be a little compassion Microsoft for the character. Thus, the nature of Apple does not seem dangerous or unfair, a bit cooler.

Practical Application Market research

appeal in subliminal advertising is most effective when at least conscious thinking mind is employed by the client potential. Call the subconscious works well for chewing gum because people do not spend much time conscious choice of gum. It works so well for purchasing decisions larger, requiring much conscious thought.

For most things more important than chewing gum, people spend mental energy conscious before making a purchase. The results of this conscious decision is affected by the appeal unconscious, but the consent process plays the main role. This becomes increasingly true that the price and the purchase size increases.

Every time you develop an ad, you can use both conscious and unconscious appeal in your choice words and images. Knowing when to use more than the other is a secret of the effectiveness of the advertisers.

Remember that we SLC Search Marketing limit the clicks on ads to those who are more likely to subscribe to our program or purchase our products. Then when you click, we want to be sure and close the dealing with our landing page. Learn how subliminal advertising helps us in this balance in particular.

Here's the secret. In its marketing messages of research, the conscious use of the call. It is, describe the benefits of your product or service and the call to the logic of the viewer to create interest. Therefore, only those who have given some thought aware of the advantage your program or product, and is interested in them, click on the links. Moreover, on page destination, unconscious appeal in its entirety! Once you have paid for it, click remove all obstacles to your product or service call unknowingly the visitor. Use powerful language that appeals to emotion and logic. Use pictures and images that appeal to attractive people with the promise of social acceptance and success commercial. Make your search as safe as possible, but as exciting as possible. Get sexy

This approach works very well in Search Marketing, as its ads simply say that anyway. Although it is possible to use the so-called unconscious very effectively with just the words, the images are indeed worth a thousand words when call it subconscious. Search Marketing ads has designed short, logical, text search engines that lead to rich media pages target to conclude the agreement with the unconscious appeal.

If the investigation shows that your marketing campaign is a failure because it simply are not getting enough clicks First, you may need to spice up your ads with an unconscious appeal to some, but if you're getting enough clicks, is best to wait landing page to the unconscious use of full steam.

Conclusion

PPC Search Marketing involves use "Ads" and "landing pages." Ads are limited to short distance and just talk. These pages are under its control and may be as rich as the media can do. For the CTR and the CR, must balance their ads against their landing pages. To avoid low CR, limits the attractiveness of their ads to anyone who can convert. Therefore, logical persuasion in their ads, limit your ads only those truly interested in your product or service. Then use your subliminal advertising landing page appropriate CR. If your ads are not enough clicks, you can add an attraction unaware of the words used, but keep it limited. Remove all obstacles on your landing page, however, and convince your subconscious mind viewers your product or service will make you sexy!

About the Author

Hey, ‘m Andrew Wang (Allurre). Currently CEO/Artist/Designer/Producer of LUXLIVIN ENTERTAINMENT A Global Hip Hop Music & Streetwear Clothing Company.

I’ve worked for Sony BMG Thailand as an Artist and A&R; and I’m now signed under Asiasounds.

To keep it brief, I songwrite,produce,dance, and fashion design. I also conduct most business operations including internet marketing, networking, and public relations for LUXLIVIN.

If you ever need free consultation or advices on improving your business plan, I will be more than honored to assist.

Please visit:
http://www.luxlivinonline.com or http://www.streetmillionaires.com

Visit my personal profile at myspace

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