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How Media Player obesity in children and Simple tactics against

One of the most important indicators of health status Americans today may be the increasing rate of overweight and obesity. The Institute of Medicine has revealed one third of American children are obese, one or at risk of obesity. The Centers for Disease Control found that since 1980 the proportion of children aged 6-11 are overweight has doubled and the number of overweight adolescents has tripled.

According to the American Academy of Pediatrics, the increase in childhood obesity and is the unprecedented burden on the health of children. "If we do not deal with children, this could be the first generation to live sicker and die younger than their parents, "said Dr. James S. Marks, Vice President the Robert Wood Johnson Foundation, which recently announced an unprecedented effort to reverse the childhood obesity epidemic by 2015.

Obesity or being overweight is not only detrimental to the self-esteem and mental health of young people in a society that places high value on thinness, but there are serious physical health problems. According to Dr. Melissa A. Kalt, a professor of clinical medicine Interior / Pediatrics, overweight children are introduced to health risks such as type 2 diabetes premature hypertension, hypercholesterolemia, and even bad behavior in school as inattention, disruptive, truancy, and low quality scores.

Some environmental factors are expected to contribute to obesity are: fast food, simple carbohydrates, sodium, or other foods high in calories and high larger portions fat, lack of exercise and / or sedentary lifestyles, consumption of whole grains, fruits and vegetables. However, what may be causing All these factors or at least very aggravated the problem is that children and the media.

Facts:

According to Working Group on Media and the Federal Communications Commission obese children, children today spend many hours a day watching TV and are influenced for programming and advertising they see.

The Kaiser Family Foundation shows that small children can not distinguish between programming content and advertising.

The United States Congress, the Children's Television Act of 1990, reportedly when the child is 18 pending, he or she has spent between 10,000 and 15,000 hours watching television and was exposed to more than 200,000 listings.

Once the study materials that obesity in children increases hours more than they watch TV. (Crespo, 2001)

Another study shows that children who watch more than our three of television per day is 50 percent more likely to be obese than children who watched less than two hours. (Tremblay, 2003)

Another researcher said that children who use a large number media have a lower activity is associated with increased rates of obesity (Vandewater, 2004)

According to the 2004 report "The media's role in child obesity "by the Kaiser Family Foundation," during the same period in which childhood obesity has increased dramatically, It has also been an explosion in media for children: TV shows and videos, specialized cable networks, video games, activities Computer and Internet Web sites. "And" most of the media for children is in charge of developing advertising campaigns, many of which promote foods such as sweets, soft drinks and snacks. "

Advertising Coalition indicates that $ 10 – $ 15,000,000,000 is spent annually food advertising to children.

One study documented approximately 11 food commercials per hour during children's programming on television morning Saturday, considering that the average viewer of children may be exposed to a food commercial every 5 minutes (Kotz, 1994)

Another study showed that children choices of food have been strongly affected by the ads that we have seen, namely, an ad for a commercial fruit or candy (Gorn, 1982)

Other researchers found that for every additional hour of television viewed per day, daily servings of fruits and vegetables has declined among adolescents may be due television advertising (Boynton-Jarrett, R, 2003)
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While many researchers and studies are still setting the media's role in obesity child and overweight (the direct relationship between advertising and obesity has not been formally established), advertisers know that TV ads may influence consumer choice of the child and family. For example, fast food only spend 3 billion dollars in television ads for children. And according to "Advertising, Marketing and Media: Improving Messages Institute of Medicine of the National Academies, food and beverage advertisers collectively spend $ 10,000,000,000 to $ 12 billion per year for children and youth.

So what should parents do to combat unhealthy and big advertising dollars behind them? Here are some tips to help children be more healthy and fit:

First, the information on the factors that contribute to overweight or obesity:

1. Also "Foods high in fat (food preparation quick, simple sugars, soft drinks, energy drinks, cereals, etc)
2. Sizes larger than life party
3. Not enough movement or exercise
4. Not enough whole foods (vegetables fruits, whole grain breads, whole grains, etc)

Secondly, reducing food bad choices home. Refuse to purchase soft drinks and sugar cereals or insist that they are not handed after a healthy meal.

Thirdly, while food choices easier for them to prepare (ie, washed, cut fruits and vegetables, oatmeal, smoothies, bread wheat wide, cooked healthy snacks or meals, such as diced chicken breast string cheese, boiled eggs, a single serving size containers. That is tasty and easy (see recipe green smoothie below).

Fourth, encourage them to exercise (for example, refuse to wear to school, enroll in the sport to play with them outside, take a dog and goes to day). Enjoy.

Fifth, the hour of television daily limit. And teach them how they can cut commercials or "TEVO" the show and fast forward through commercials.

And finally, teach them that physical fitness and ways to exercise and healthy eating healthy food, in direct contrast with television ads and describe how super thin people eating chips and drinking soda, is simply not true. And to educate the fact that advertisers make their money by presenting beautiful people eating junk food.

EASY YUMMY recipe for "green smoothies"
Give your kids a good dose of fresh portions, fresh fruit and vegetables
(Shhhhh, so good, your kids do not even know Spinach is there!)

1. Put about 2 cups water in blender
2. Add a handful of spinach or kale cabbage or kale, stir until smooth
3. Add fruit, bananas, blueberries 1-2 and 1-2 o C frozen berries or fruit, etc.
4. If you must, add a small amount of sweetener of choice.
5. Smoothie will be purple and delicious, you never know what was healthy Green Hiding in the mix, ENJOY!

(Go to a Green Smoothie a soda can! Children who drink one soda a day are 60 percent more likely to be obese, according to a 2001 study by Harvard University and Children's Hospital Boston).
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Sources:

Boynton-Jarrett R, et al, (2003) Impact of viewing patterns television consumption of fruits and vegetables among adolescents, Pediatrics 112 (2003) 6:1321-1326

Crespo, Carlos J. et al, (2001), watching television, energy intake, and obesity among U.S. children, Archives of Pediatrics and Adolescent, 155, 360-365

Feeding habits of infants and children's health and performance. HealthLink Medical College of Wisconsin. http://www.healthlink.mcw.edu/article/1031002925.html

Federal Communications Commission: Group work in the media and childhood obesity. http://www.fcc.gov/obesity/

Gorn, G, et al, Behavioral evidence of the effects of TV Food Messages on Children, Journal of Consumer Research 9 (1 982): 200-205

Kotz K. et al, (1994), food advertising during Saturday children's television programming in the morning: they are consistent with dietary recommendations? "Journal of the American Dietetic Association American 94 (1994) 11:1296-1300

National Institute on Media and the Family: the media and obesity among children. http://www.mediafamily.org/facts/facts_tvandobchild.shtml

Tremblay, MS et al (2003), is the epidemic of obesity in Canadian children related to physical inactivity? International Journal of Obesity 27, 1100-1105

The role of media in childhood obesity: The family of a letter from the Kaiser Family Foundation that looks matter more than 40 studies role of media in the country dramatically increases childhood obesity rates explores what researchers do and do not know the media the role of childhood obesity. It also outlines policy options related to media proposals to help address childhood

USNews article "Childhood Obesity Epidemic, a long-term challenge" http://health.usnews.com/usnews/health/healthday/070920/childhood-obesity-epidemic-a-long-term-challenge.htm

About the Author

Jessica Rampton has a B.S. in Molecular and Cellular Biology and is chief scientific officer for UpLift Nutrition. See http://www.upliftnutrition.com.
She has formulated several alternative health products, including, Active UpLift(R), a HEALTHY MOOD AND ENERGY DRINK, NO caffeine, NO sugar, plus a full daily supplement of vitamins, minerals and antioxidants. After working 7 years in metabolic disease and cancer research, she moved on to continue scientific research for preventative health through excellent lifestyle choices and natural supplements. Be UpLifted! http://www.tryuplift.com

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