Television News Viewership
Posted in Coloured Television on 03/19/2010 05:48 pm by admin
Good night. Good luck. TV News T are still important?
Copyright (c) 2009 Karen Friedman Enterprises, Inc.
As a journalist Driver and former television news, I often wonder if the issues still television news. My first thought is usually "Obviously yes." But perhaps a better question in this era of social media is "The importance of television news as much as in the past done?" The Research suggests that it is not.
According to Nielsen Media Research, the audience on three network news programs at night has fallen steadily over the past 25 years, falling more than 1 million spectators each year, resulting in millions of dollars in lost revenue annually. 2009 Pew Project for Excellence in Journalism from State of the Media annual report that the local news staff, it is too low to adequately cover their communities at a rate cut unprecedented. Consequently, this has resulted in local revenues to fall by a surprising 7 percent in an election year and ratings continue to decline. New Single cable is booming. As in previous annual reports have been Pew, new media – such as the Internet, blogs, podcasts and video sharing – become the mainstream media. Pew cited a survey indicating that the number of Americans who say they are "the majority of national and International News Online has risen 67 percent in the last four years.
While growth in consumption of news line to all age groups, which was driven by young people. It seems that the boundaries of three main channels and one dinner time slot are to blame. Even an informal survey I did for friends of my son's college related with the attention span found that if you want news, they prefer to be online, without advertising and with the ability to move forward when they lose interest. Rick Williams, executive producer of ABC WPVI-TV Philadelphia, agrees. Williams said that because most young viewers of your information from the Web, is essential for promote the new multi-platform web and TV. This means that the flow of events and latest news last minute performance live at the way station website that viewers do not have to wait until the night show. To do this, many stations have urged producers who do nothing but create Web content, update online stories, video production web sites and create alerts that are sent breaking news to subscribers' mobile phones and email. As a result, Williams said WPVI is probably in better shape than most stations, and he called attention to the habits of the audience, and also held a good faith followed the same anchor for over 30 years. "The ratings remain strong, but clearly not as strong as in his day, "said Williams." watching television together is worse, especially considering that you can now see what you see when you want to see. "The said many stations, but all have turned out the lights in their newsrooms and have fired lots of people "because they may share the video and use most party retains the content providers. However, he stressed that the television news, especially local news, is always true for many stations around the country, particularly in weather reports. Williams says that even if you can click on various websites for a quick update, the meteorological factors remain the main local television news for viewers.
Furthermore, as lifestyles change and people start their day news morning, the programs also are growing. For 40 years, viewers had only three channels to choose from. As cable grew, more channels available. As the Internet has exploded, more videos began appearing on the Web, generating millions of hits and encourage designers to improve quality. Combine this explosion with "friending" on Facebook, "Twitter" in Twitter, blogs, podcasts and "linking" together on LinkedIn, and it is easy why television news is no longer the gold standard for the delivery and reception of information. television stations are now the same experience newsrooms: journalists and executives of the winners are fleeing television for news sites to start providing alternatives research reports independent journalists tap for the content and provide long pieces, in-depth that are difficult to be found in the newsroom today's TV revenues involved.
Media and political consultant Larry Ceisler said that the financial pressure on local news operations that are most needed voice off and use fewer journalists. "The fact that journalists are younger and less experienced in their markets is a handicap." Ceisler said, because the Money is scarce, many newsrooms can not afford to hire a journalist and experienced group of producers who are familiar with the market where they work. Ceisler added that the quality of reports has decreased, and believes that the days when local TV was the most important task of a public relations expert is complete. "It's always good for the customer, when they have an event to see the cameras," he said, "but the cameras are more and more accessories for customers. In short, the TV simply does not have the impact it once did. "While this may be true, other
Professional PR believe TV is a comfortable and effortless way to keep track of what's happening in the world, particularly for the elderly who are not computer savvy. "When we consider that more people will use [] TV and computers to access online news, [So] the role and value of continuous TV news more obvious, "said Lori Neuman, director of communications for NRG Energy. She adds that the new TV talk and reach all audiences. It remains an important vehicle for leave your message, said Neuman.
A former news reporter major market media and television is the crisis consultant believes Rick Amme new television is indeed more necessary than ever, and credits you tube, Popular video sharing site popular with users who download worldwide and share video clips. Amme client quotes a Fortune 100 company that recently a few years ago said he was much more concerned with the press, as it can be reproduced and distributed more easily than the media. According to Amme, YouTube has changed. "New TV has become a potential source of new materials videos good or bad, and viral infections can have a more visceral and powerful with many different audiences. "
As for my own opinion, after two decades as a reporter and anchor for television news, I also believe that television news, especially local news, remain relevant to people who want to know what is happening in their own backyard. Despite the steady decline of viewers, Pew also indicates that about two thirds of Americans say they still get their news from their local television stations. While newsrooms around the country are cutting salaries, staff and the merger to cut costs, many continue to add additional news bulletins in an effort to remain viable as news programming can account for almost half of the total income of the station.
Like any good product, new TV should strive to remain relevant to further strengthen Internet presence and attract a younger audience. But I also think TV news is always out doing what he does best, which is broadcast throughout worldwide live events and breaking news in a way that no cameras television can receive.
About the Author
Karen Friedman is an international communications coach and a veteran award winning television reporter who helps business professionals, spokespeople and celebrities shine in every interview, appearance and presentation. President, Karen Friedman Enterprises and co-author of Speaking of Success, she is frequently quoted by publications including the Wall Street Journal and New York Times. Details: http://www.karenfriedman.com
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