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Posted in Coloured Television on 09/23/2009 11:52 pm by adminIt is an absolute disgrace … advertising agencies are Getting Away With Murder …
Well … total theft less!
Why was allowed to leave no accountability at all?
Advertising pollution is getting worse, despite the expected claims to clean the problem.
And now there is even more bad news, a major study on traffic congestion on the Internet is the ad on a page, click on the rate of brand impact shorter and product information.
Because advertising agencies do not have an answer the problem of the growing ineffectiveness of advertising, the solution is now a growing struggle for any new destination, such as mobile phones, where the greatest risk is in a new avalanche of commercial content.
If this all comes at a great aggression on television is in place, such as Google.
And all this adds up to … have, the more congestion.
Thus, while market funds increasingly into the black hole of television and Internet advertising, there is another threat to the racket and scams Digital mafia.
The problem is so bad that hackers are conducting online auctions for more information from people. Apparently, it is a sum of eight billion economy focused on online theft of credit card, corporate blackmail and insider share dealing.
Want your ads to appear in that environment? Meanwhile, advertising agencies are leading the race, with increasing disorder, in which everything else to prove, and highly suspicious over the Internet.
Even the personality of the well known advertising, Jerry Della Femina is registered to question the value of Internet advertising. Jerry has played an influential role in the history of advertising. He said: "I do not know any advertising agency that has dominated the Internet yet. Being able to understand and sell products by advertising on it creates resentment, Labour to stop the attention instead of generating interest. "
For media companies congestion problem raises complex issues of economics, media companies and their partners will not watch, because they do not think in a multimedia form. Advertising will try to solve the problem.
And new media has the potential to offer greater saturation, disorder and traditional media intrusion, then new media will add to the strength of the market.
Whenever there is a new destination for people are supposed to find a way to place ads there. Only make matters worse.
Under the heading "Waste of money known as "marketing AdAge had this to say about drainage disorder in the effectiveness of advertising.
"The disorder, increasing the blizzard advertising through the emission scan television and other traditional and nontraditional channels of communication, has become blind, deaf force large measure in reducing global advertising efficiency ..
However, little is done to quantify the mass exodus of financial congestion campaigns marketing or organizing a practical solution to the problem. Advertising Age paints a bleak picture of an industry appears determined to ignore what may be their only big waste money!
However, the truth is that the advertising model that supports the interruption of television is broken, and without the utility is currently only on the Internet, television will become unbearable.
People do not see the ads. The combination of Internet and EVN have opened a Pandora's box … People know what life without the traditional advertising model, and there is no turning back. They are willing to sacrifice some production quality if it means not to avoid interruption. Trying to force people to accept the interruption only goes out to them more.
The tolling of the advertising agencies?
U.S. Advertisers for the first time, be able to see how many people watched television during commercial breaks With more detailed data that sample conducted by Nielsen Media Research next month, according to reports.
For The Financial Times, Nielsen will provide television channels in the United States United precise data on the number of viewers are watching commercial channels through breaks.
Nielsen said the new data is public announced a "material change" to the advertising industry of the United States, for broadcasters to access the average audience for the ads a program, but the success rate of each ad.
The changes tend to modify substantially the relationship between broadcasters and advertisers of the advertising market U.S., worth 70 billion U.S. dollars (£ 35.6bn) per year.
Sara Erichson, general manager for the national Nielsen, said: "There has been a growing demand from buyers and sellers of advertising to see the ratings and do not use ratings as a proxy program. "
However, new data could divide the industry, with support for some advertisers requested more information plus timely performance of TV campaigns, but others fear a dramatic loss of network coverage to decide if some ads are viewers switch off.
It is and has been for some years, very simple solution to the ills of marketing and advertising. In Historically, advertising agencies have avoided the solution because it depends on the creativity, the scope and frequency, the current model so beloved by industry advertising.
It is the interactive marketing communications, customers can solve once all their problems and help existing media to solve their while.
Interactive advertising is richer than any other form of communication marketing and is becoming increasingly clear that this is a matter of time before customers take the company to save the life of the active interaction!
Choose its own pub anyone? Interactive television will cease immediately stop the model in which television is based, interactive marketing is done properly advertised on broadcast television are enriched by the nature of interactive marketing communication.
Existing terrestrial television did not need new technologies imposed to instantly create a highly successful fully responsible for publicity "events"
About the Author
Paul Ashby pioneered interactive communication to the advertising and marketing communities some twenty-five years ago. The communication issues he addresses have been neglected during the explosive grown of advertising in the 60s, 70s and 80s, these are Cognitive Dissonance, Selective Retention and Selective Exposure.
Would you like to discover the incredible results to be attained by using interactive communication? Well these are revealed for FREE at http://effectiveaccountablecommunication.blogspot.com or contact Paul directly on paul.ashby@yahoo.com
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