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IPL loses its luster? – In the third arbitrator of the mark

The league tournament should be for entertainment from the Cricket field, no attacks on its offices and studios television.

The third edition of the IPL tournament is in its final stage and the teams are battling in the heat and dust trying. Drummers come sweating bucketloads easier to print photos. The teams seem to have a strange affinity for the number "12" five teams appear to be caught in that magic number points. The scenario seems complete, at least in Bangalore, Chennai, Mumbai, Kolkata and Delhi. TRP is soaring, IPL tickets back of every game is sold at Rs 50,000 if the rumors are to believe. But things are not as Hunky Dory it should be. The attention shifted gradually owned cricket franchise bribes, insults and accusations, with consequences in Shashi Tharoor. Reports Lalit Modi who will be forced to withdraw. In short, everything that happens induction of new equipment is "simply not borrow a phrase as old as the game of cricket.

IPL a revolutionary brand

I have no doubt in my mind that the IPL has changed the face of cricket in India permanently, and the world. It is an idea whose time has come, and if the inspiration was Kerry Packer, the NBA, baseball or American who was twenty to twenty Grillo, David Warner, just about to explode, the concept was. It is packaged in a bright, beautifully promoted successfully implemented, albeit a bit "in your face" for my taste. But let Lalit Modi is due to the creation of a global brand in a very, very short period of time.

The Western world has tried to ignore it for a while and then had to grudgingly accept, even his own players ran to be a part of it. Although many global players on the bench, as our software engineers of yesteryear, does not seem to care. The unique blend of Bollywood, the team owners who cried in the stands cheerleaders who had no idea who was playing cricket aging showed their younger counterparts a thing or two, if the zoot or bat mongoose, some outstanding talent on the Indians, ending almost certainly some impressive sleeves, some shocking bloomers have contributed to the enormous success of the format.

Too much, too soon?

As JM Keynes said that in the long run, we are all dead, Jack Welch said that while any fool can make money in the short term (and here I paraphrase), and any fool can make money in the long run is the actual ability to make money, both in the long term and short term. Nobody can deny the phenomenal success of the IPL in the short life you had before. Not only created a whole (except for local teams), but managed to make people buy tickets very expensive and unreliable advertisers to purchase goods at prices of fantasy. Since the climate is being created for advertising rates to a maximum of all time. For the next IPL, and Karbon Max Mobile phones in the world are already licking their lips waiting, but I am afraid that I will be in shortly.

Lalit Modi should be easy to the most photographed person and on television in the country (Shah Rukh Khan apologized) that all newspapers, television and a website seem either to love or hate. No half measures with our man, right? In fact, if we had to do a "share of voice" analysis, compare and contrast coverage Lalit Modi, for instance, a gentleman by the name of Manmohan Singh, who is the prime minister, would be far behind. This, of course, is a comment on the sad state of news coverage in this country that I will come later, but we will stay with the brand IPL and the current mess, it seems to.

Problems in God's own country

Kerala is an absolutely wonderful place to visit and vacation in. But despite clear and Shashi Tharoor often poorly enthusiasm for the place as a business destination for investors are reluctant to go there, and I think it is relevant (at least for the author) to understand the truth or incorrect perception of investing here. But there is no doubt in my mind that the last investment of an IPL franchise has put the cat amongst the pigeons.

It has all the ingredients in half potboiler. A gentle, sophisticated tweets Minister in trouble with the ease with which the Indian team used to get in the corners, a lady say the media is close to the minister (now ex) and the sweat equity that the owners of companies that are not well known that some of the owners of other franchisees, rumors that a cricketer is part of the current team, a claim for CEO Lalit Modi that he was offered a bribe (which has state cost him his indiscreet and workplace), Lalit Modi tweets of uncertainty owners, claims and complaints against flying around, the questions raised about the origin of the franchise … Thank God only 16 pages a day!

One of my clients was told was a very interesting observation. He said that the principle of news capsules slots clearly delineated the different aspects – local news, international news, sports, entertainment, etc. But if you look to know today, offers entertainment and sports, and if the new does not know will not. Well, the IPL is certainly entertaining, and confusion is certainly entertaining franchise, but What about the brand that has the potential to be an icon of the future?

King Controversy

Some years ago I was teaching international students in the UK who were visiting IIM, Bangalore. I say have demonstrated the Trade Fair and charming hostess, saying there had been unanimous and had to be taken off the air. They were excited to dispute, they said, keeps the brand new and were evaluated in the UK. Is interesting to also read the reviews a few advertisers today, who said the controversy is good for the brand IPL. Unfortunately, I disagree. It is true that they reflect the personality of their owners. Kingfisher is the king of good times and maybe the development of good times Vijay Mallya. But this example is different because it is a very good beer has image on the right and when the weather in India is still the most likely (!) The brand will fare with gusto.

IPL is a different story. Lalit Modi, is someone who is love or hate. Without the benefit of formal market research, I can only say that it seems to have touched many people in the wrong direction and IPL is the brand for many of us at least. And though the news is great, I'm not sure what to do with the holders with a raid on your tax office is great publicity for your brand.

Caution is the key

Lalit Modi is in danger of being taken on a short stop on the day after of rain overnight. Your brand is under control. You should try to bat Geoffrey Boycott Jack Hobbs or eyes on the ball. Unfortunately, he is at bat, and Robin Uthappa. I am sure you have the confidence to handle something, after all, Indian businessmen believe they can handle anything, including the right. But it should spare a thought for the brand that has built very quickly, and a brand that is the envy of the world. Trademarks are difficult to construct and easy on the teeth. They are like pieces fine crystal manipulation need attention, love and even affection.

It is time for objectivity, Lalit Modi. It's time to peep and less time to think more. The time not to fight another political battles, but a time to remember the things that an IPL phenomenal success and go back to basics. This is entertainment sport, not in the halls of media and television studios. This is another time to see the consumer. Lalit Modi would do well to remember that many people want an error and must prove otherwise, not only for himself but for the sake of the brand was built only.

Does it? Is not it? Time will only tell.

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About the Author

Ramanujam Sridhar is CEO, brand-comm, and the author of Googly – Branding on Indian Turf.

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