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Jules Montenier

Patents and Innovation
Dr. Montenier holds a number of patents. We can say that its main patent is U.S. Patent No. 2230084, which is a patent of January 28, 1941 the preparation astringent. This patent relates to the problem of excessive acidity of aluminum chloride, then and now, the best anti-perspirant work, adding a soluble nitrile or a similar product. This innovation made its way into "the deodorant spray Stopette" Time magazine called "deodorant Bestsellers of the 1950s. "The patent has been granted virtually identical in the UK and GB0527439.
Dr. Montenier also U.S. patent No. 168 109 for the ornamental design of its "Stoppette" bottle, whose form was the board What's My Line? when "Stopette" sponsored the show. In addition, Dr. Montei also U.S. Patent No. 2,642,313 for "single package and the atomization of liquids. It was developed in 1947 when Dr. Montenier, in collaboration with engineers Plax of the Company, has developed a commercial use for the plastic bottle. His innovation was Topete deodorant dispensed by squeezing the bottle. This bottle that created an explosion in the industry of the plastic bottle. For the first time, the plastic is in competition with glass for this type of packaging.
In addition, Dr. Montenier holds patent U.S. D143, 437, which is a standard of luxury for a shaving time.
What's My Line?
In the opening segment that featured Jules Stopette Montenier, Inc. has announced "Poof! Council Deodorant Powder" and "fine, cream shampoo flowing "in the same segment. In mid-1953, Dr. Montenier described in the opening session after products have been mentioned.
Sponsorship exposure
In the first two episodes of What's My Line?, The value of production was horrible. While all that might have gone wrong went wrong in the first show, the second show was probably bad. If anything ever, the camera work is worse. CBS liked many elements of the show, but the value of production has been improved. CBS knew that potential sponsor could be watching the third show, he issued an ultimatum. Or take one of the sponsors of show or the show would be history.
Mr. Franklin Heller, director of television pioneer, in essence save What's My Line?. In his view, the biggest problems with the show was too much movement of the camera and lens changing. Heller said: "I am once they have obtained these shirts and their cameramen Flowers and controlled enough for even, we might be able to let out the program. "
To resolve the problem, Heller has changed format to all the cameras to remain together. He also John Daly and the group in different places so that the inputs and outputs would not be so difficult. In addition, before the third show, Heller is looking for a testing time for the crew with the panelists and candidates to make fun. With repetition, camera operators have better idea of how the program should go.
At the end of the show the third, Dr. Monteneier called CBS, according to Heller, said: "I do not know what you've done for her, but I'll buy it. "For eight years, either as sole sponsor or alternate Stopette was the face of the advertising of What's My Line?
Bennett Cerf explained M. Montenier as What's My Line? "Ruined the poor." Cerf said that when "What's My Line? Start, none of the big companies wanted to sponsor program. He said everyone thought that the program would last a few months and die, but the program has burned down. Cerf said the program spread from city to city, costs have increased and more. Dr. Montenier was very proud of this program, but refused to co-sponsor. According to Cerf, Dr. Montenier What's stuck with My Line? until the program of his ruin. At its peak, What's My Line? It runs on almost every city across the country. Cerf said the cost of advertising has become so big Dr. Montenier that could not sell enough to offset Stoppette it. Finally, the doctor had Montenier sale, according to Cerf, Dr. Montenier heart broke.
Mystery appearance
Interestingly, Dr. Montenier himself appeared on February 12, 1956 episode What's My Line? mystery guest. While signed, was identified on screen as "Dr. Jules Montenier, creator and manufacturer Stopette, his" line "was" Our partners (six years). Prior to his hypothesis, the group received the suspicion that Mr. Montenier was self-employed. The court did not correctly guess the line of Mr. Montenier. It turned out that purpose of the visit of Mr. Montenier was to give belated congratulations for six years of the program on television. Mr. Daly said the doctor was good, because one Montenier sponsor that does not interfere in the production of the show. Dr. Montenier turn said he loved the show and watched every Sunday.
Impact the slot and broadcasting markets
"What's My Line? Not begin its life on Sunday nights. After Dr. Montenier became Stopette deodorant the lead sponsor of the program in March 1950, CBS has the show from Thursday 8 to week every other Wednesday at 9. Finally, mainly due to the pressure for the highest quality of guests on the show, the show was launched at 10:30 pm on Sunday night. Like most Broadway performances ended at 10:00 pm in the time, which gave these players a lot of time to get there. Dr. Monenier and its advertising agency in accordance with the change, and CBS has agreed to reimburse the developer by viewers lost due to the move.
Jules Montenier sponsorship Inc. What's My Line? caused nearly a third of the United States not to see the show until 1958. The reasoning was that the agency Advertising Company controlled the time interval and would not buy the slot in the markets where the products have Montenier Jules has not sold. notable lack markets the show until the end of 1950 included Columbus, Georgia, Tallahassee, Florida, Savannah, Georgia, Spartanburg, SC, Jackson, TN., Memphis, Lancaster, Pennsylvania, Meridian, Ms., and Lexington, Kentucky, in 1958 Jules Montenier, Inc. has been sold to Helene Curtis. Since the products had a domestic market now What's My Line? was then demonstrated at the national level.
Popular Culture
The Harvard Lampoon once had the image of Dr. Montenier shot from the top of a building with no office legend, Dr. Montenier Strike. Of this amount, Bennett Cerf, Dr. Montenier said: "It was a nice man, but a bit of a fraud, you know. "
Legacy Society
In 1958, Jules Montenier, Inc. was sold to Helene Curtis. In 1996, Helene Curtis, in turn, sold Unilever, a large Anglo-Dutch company. Ten years later, on February 5, 2006, Unilever announced it had sold its Finesse hair care in the United States and Canada, Aqua Net brand in the U.S., according to Lornamead Brands Inc. Lornamead Finesse is currently ranked by all consumers as one of its five popular brands of products Hair care.
References
^ And now a word from our sponsor. Our sole sponsor. – The New York Times
Publication Images ^
^ Speculation of Competition – TIME
^ Http: / / www.google.com/patents/pdf/MONTENIER_FLEXIBLE_BOTTLE.pdf?id=uPxzAAAAEBAJ&output=pdf&sig=WFOtEuOsnpPrTR9gYF9KerD4GUY
^ Patents citing 2642313
^ Continental Packaging Solutions
^ Plastic American ": A Cultural History", Jeffrey L. Meikle, 1995.
^ Http: / / www.google.com/patents/pdf/DESIGN_FOB_A_SHAVING_BOWL.pdf?id=uepwAAAAEBAJ&output=pdf&sig=3k_9mZz56Ea7EdbPC8Lxzw9XGwA
^ TVgameshows.net
Id ^ abc.
^ Bennett Cerf Interview with Robbin Hawkins Library Columbia University Oral History Research Office, January 16 Session 23 1968. Transcript p. 730 http://www.columbia.edu/cu/lweb/digital/collections/nny/cerfb/audio_transcript.html
Ab ^ Idem p. 730
^ ABC TVgameshows.net
^ Interviews with Sol Shulman AB – June 1999
^ Bennett Cerf Interview with Robbin Hawkins Library History Office Columbia University Oral Research Session 16, January 23, 1968 http://www.columbia.edu/cu/lweb/digital/collections/nny/cerfb/audio_transcript.html
Helena Curtis Industries Inc. ^
Unilever Sells ^ Marks subtlety and Aqua Net hair care
^ Lornamead LypSyl Finesse, Yardley, Aqua Net, Natural White
Categories: American Inventor About the Author

I am an expert from Chinese Manufacturers, usually analyzes all kind of industries situation, such as plastic cosmetic container , cosmetic glass jar.

Revere brand cookware commercial 1950s