The 7 Best Technologies Of The Colour Television

Friendvertising: Advertising and brand development with social networks

Social media is the communication is possible via all forms of communities social contact. Social media forums are communities, virtual worlds, new social organizations, social sites to share views, and social networks. Social networks are built around platforms that allow site members to create profiles of identity, interact with other members and participate in the activities of various establishments. Social networks are environments with limited representation 2D profile identity rather than common detailed visual avatars in virtual worlds. Although the interaction with other people apparently can about real-time synchronous communication, messaging structure is static and not dynamic. Networks can be considered as utility-based tools. This is a fun and elegant to organize content, socialize and promote their own identity.

A Despite this, social networks have grown in popularity since its ability to provide a platform for exchange of information, communication and relationship building and maintenance. In a world where people may have reduced the physical contact and time spent in greater interaction with electronic devices, social networks have been developed to provide an online platform for personal gossip, intimate neighborhood, in the office. They offer a sense of comfort "contact" in a society where many of us spend less time with real people with machines. Contact the comfort helps meet the individual needs of membership and socialization. Social networks satisfy our need for contact for comfort while providing entertainment and information exchange.

Social networks are above all communication centers. Same if they offer all the capabilities of commodities for networking, networks do not find how to differentiate. MySpace and Facebook support relationship building and maintenance. YouTube provides a forum to share and promote videos and opinions. Flickr allows photo sharing and review. LinkedIn provides a way of self-promotion and networking professionals. There are sites dedicated and focused on a number of interests. Catster, for example, offers advice and information on caring for your feline companion with the additional advantage of being able to talk to others who are defined in part by the animals they love. Several social networks are described in this chapter.

Social networks, like other online communities, participation, conversation, and liquid. Members of producing, publishing, monitoring, review, rank, and interact with online content. In Facebook, for example, the second social network popular, members can create a profile that contains information about their education, habits, books and movies, and indicators of the personality of others. Can send and receive messages to members, "friend" and people join groups and networks. The profiles may be supplemented with photographs, son of news about the activities members (eg, Tracy just go shopping), and a variety of widgets. Widgets are small applications that code is embedded in a web page. Widgets Facebook allow members of almost affectionate wink, a smile and participate in a number of other behaviors. Most sites offer similar features, with messaging, profiles and friending to be the essential functions of any website. Interaction with others increases the need to return to the page and follow the process of generating new content. The result is an online community of friends who can spend hours on the network every day.

Mashable, a social networking website news claims more than 350 social networking sites exist. It was not long ago that social networks have been thinking mainly as a hobby for teenagers in the general population Internet statistics suggesting that 15% of Internet users have visited social networking sites. Since those early days of online communities Social networking has emerged as a cultural phenomenon among young people 70% of teens say they use social networking sites online. These days adults also are social networks online. office networking sites are among the most dynamic and most frequently visited online sites. According to Nielsen / NetRatings, the top ten most visited social networking sites and 45% of active Internet users. Despite the diversity of locations that users of Internet in a variety of hobbies, interests and demographics, two sites, MySpace and Facebook to get more than everyone else. It is reported by comScore that MySpace has reached over 40% of Facebook and almost 20% of Internet users United States. The raw figures for hundreds of millions of unique visitors to these sites.

There is no doubt that much of this growth can be attributed to the interesting features of the social network offers its members. At the same time, the learning curve for plates new adopters undoubtedly plays a role. Most social networking sites have advanced to members, but the fundamentals of membership, complete a profile, and send and receive messages are simple enough to be mastered in minutes. Ease of use has a steep adoption rate for social networking sites.

Given the size of the audience and length of exposure time consumers spend on the network, it is not surprising that advertisers have embraced social networks social marketing and media communication environment of the community. eMarketer estimates that retailers spent $ 920,000,000 on advertising social network 2007, which includes viewing online advertising network of community sites, and profile pages of the brand. In addition, research the company's forecasts the cost of advertising network office nearly three billion U.S. dollars in five years. That may sound more impressive than it really is, because that advertising social network remains less than 5% of total online advertising spending. In addition, the vast majority of expenditure is made the two giants of social networking, MySpace and Facebook. Over 70% of spending on advertising to social networks in the States United States is placed in these two networks. Although social networks are strong in the markets international advertising for social networking phenomenon is now focused on consumers in the United States, USA Spending 75% of advertising in this place.

Social networking sites and categories

social networking sites can be classified into four main categories. General social networking sites like MySpace, social networks are among friends that the main objective. There are also several social networking sites that are affiliated with the major portals (like Yahoo! 360). Due to its membership portal, are usually separated from general sites for classification. Finally, the existence of social nets. social networks vertical differentiation, highlighting a common hobby, interest, or a feature that appeals to the members site. These nets do not attract the same traffic general typical sites, but it could be argued that members are more involved, because the common interest initially at the site. In this area of the nets, there are sites for animal lovers (eg Catster), photography (eg Flickr), football fans (eg Joga), gays and lesbians (eg, Joy), and more. Examples of each type of social networking site are provided in Table 3.1.

Some Social networking sites are generating advertising revenues on a larger scale than the other eMarketer predicts that MySpace is captured 60% of the total market share of advertising spending. Other key players for advertisers, including small sites such as sites like Facebook, Bebo and Piczo, it expected to earn about 23% of advertising spend in the field social networks. Portal Member sites collect about 11% of advertising costs and vertical sites around 5%. There is probably no surprise that MySpace makes most advertising spending more than U.S. $ 510 million for 2007 alone!

The landscape of the evolution of social networking sites Daily Social newcomers trying to enter a growing market. The number of sites whose name is big enough is quite low, but the entries of the lists 350 of Mashable social networking sites! Some examples are presented below.

MySpace.com: A Place for Friends

Myspace is a social network in general, with more than 100 million registered profiles and unique visitors up to 64 million month. Is the mass market social networks, similar to television advertising in the Super Bowl. In fact, the most recent Super Bowl broadcast in collaboration with MySpace to offer additional advertising impressions for ads with the Super Bowl Here is a web community devoted to ads. MySpace was originally intended for an audience of teens and adults young, but an analysis of the MySpace user demographics characteristics comScore correct this perception. MySpace age population is spread over a wide range old, her largest class being the 35-45 years group (representing 40% of the number of MySpace users.) A strong point of MySpace is its great attraction, developing at least part of its wide range of functions, including individual profiles, music, video, instant messaging, blogs, groups and communities, and many others. Since social networking sites are (at least from a user perspective) to create and maintain personal relationships with the largest network increases the probability of a database existing friend. niche networks, by contrast, must rely on invitations from the users to build membership and develop the network. This network is most successful in obtaining of what is called the network effect. The network effect says that the value of a network of benefits more people to the network.

MySpace recently announced a advanced developments in social networking advertising. Today offers an advertising solution for businesses ad says microtarget members. Because the ads are chosen based on profile data of users, the ads should have more interest and significance to the target, resulting in a higher response rate. This system promises to improve online advertising, especially for local advertisers, but its accuracy depends on the accuracy of user profiles and the quality of the function used data mining to extract the segments for targeting. Besides showing targeted ads, brands can create brand profiles and communities.

Facebook

Facebook is the second largest social network. Although largely eclipsed by MySpace and the size of movement, which has very involved, many of whom have reported spending hours each day on the site again and check Facebook messages on their mobile phones. When Facebook launched in February 2004, focused on high school and college, from specific existing networks to build the basis of the virtual network. Was a great success with the public university. The Company GenX27 youth research, a higher percentage of students prefer to use Facebook and MySpace. According to lifestyle of the student and instructor study media, Facebook is one of five "in" things to do in school, second to iPods named by 73% of students and tied with beer, which was named by 71% of the students. Preliminary estimates indicate that about 85% of students use Facebook, with 60% of them logging in daily, spending half an hour a day on the site. Since then, opened the site for non-students, expanded to other countries, and has obtained more than 27 million members. Facebook in an article in Fast Company magazine that as Facebook has 47,000 networks, 30 million page views per month and more photos than any other online site for sharing photos and is the sixth most trafficked website.

Facebook has provided a more strategic value advertisers than perhaps any social network. He did it with a mixture of policy instruments, including sponsored ads targeted and stories, known as Social Ads sponsored histories, known as brand profiles Facebook Pages, a program of incentives to developers to encourage the development of content called Facebook Developers and a flow of new social behaviors marks related users called Beacon.

Facebook social ads are aimed at specific users based on profiles of the members and network behavior. For example, Facebook Social Ads can be delivered to users whose friends have recently engaged with the brand Facebook profile or visit the website of the brand. Until the place of delivery of social ads can be targeted with ads that appear next to the new child friends (a feature Facebook allows friends to update each other about their recent activities) that mention the brand. By offering impressions that food-related news, Facebook encourages discussion and communication face-to-mouth about a brand.

Facebook Pages are equivalent brand for user profiles. You are in the site where brands develop their personalities. They can be improved with in-house applications and applications developer widgets.

The developers of free functionality allows developers to create widgets, mash-ups, tools and projects for Facebook users. These small applications are very popular between consumers and are useful for the brands that used to maintain a presence on user profiles. For example, Facebank is a widget that allows Facebook users keep the cost (and cost information sharing with friends.) Another popular application is Lickuacious, which allows users to sort according to her friends popularity of wall positions. The wall is based on feedback from Facebook.

Facebook Beacon offers brands a way to distribute malware information on activities in connection with the brand. The child's new friends advise the participation of a user with a profile of the brand and web site product history specific research and buying. The flow of new stories act as a form of word-of mouth promotion. In addition, foods are then directed visited by friends who are also likely to be interested in the brand. Beacon offers great potential to use the influence tactics of social proof, the influence of a group people who have more of a consumer decision. This feature should provide more value to advertisers who will benefit from additional exposure and easy transfer of information from opinion leaders to others on the network. However, it has been criticized by privacy advocates and some expressed marks public discomfort with the degree of user information it reveals.

This is an excerpt from Advertising 2.0
by Tracy L. Tuten
Published by Praeger, September 2008, 978-0-313-35296-6 $ 24.95US
Copyright © 2008 Tracy L. Tuten

About the Author

Tracy L. Tuten Ph.D. is Associate Professor of Marketing at Longwood University. She has authored more than one hundred journal articles, book chapters, and conference presentations; her research interests include Web-based survey methods, branding and identify, and online advertising. She serves on the editorial review board for the journals Psychology & Marketing and Gender in Management and serves on the academic advisory board for the Commercial Closet.

US airways commercial with statistics