The 7 Best Technologies Of The Colour Television

Is there value in the field of social networks?

First, let me confess that I am a total neophyte in terms of social networks. I am involved with LinkedIn about a year because some of my colleagues were there and told me I should register too. I have a Facebook account a few months ago way of dealing with what my daughters and their families have made. And Twitter has recently signed because it is one of the top three social networking sites.

The importance of these sites in terms of communication is hardly surprising if you look at the numbers. To reach an audience of 50 million people, took radio 38 years, television 13 years, the Internet four years and two years Facebook. With these statistics, it is difficult for me to ignore social networks and say that this is just another fad or novelty, and not really relevant to business.

There were probably those who have said the same thing when television was in its childhood. I remember the quote from Jack Warner (Warner Brothers) when asked about the talkies. His response: "Who wants to hear actors from all anyway? ". We all have to be careful of being trapped in our paradigms of what is or is not relevant to business.

Social networking is a way to market more beyond traditional media. It allows someone like me who offer professional services to connect with more people who will never be economically or physically possible by other means of traditional marketing. The arithmetic is simple, if I have 100 contacts in my social network and contacts 100 each have contacts that can connect with me now I have 10,000 contacts. If you go another iteration number becomes 1 million contacts. Moreover, 100 is a conservative estimate. As a newcomer to Facebook, which currently has 129 friends. My oldest daughter who runs his own public relations firm, has more than 900 friends.

I found that social networks is a way to keep in touch with customers and potential customers. It is not about selling products and services, but more about being able to give things of value on an ongoing basis and keep in touch. However, I have heard more than a marketing consultant warned those who get too excited about networking social networking society can not overcome or compensate for a poor marketing strategy. Whatever the company or the person who does so with social networks must be compatible with and support the company's strategy global marketing.

What social network is to put marketing arena is in contact with people. It enables businesses of any type of staff. No matter what product or service that report, social networking is an opportunity for customers and potential customers to see inside the company or organization. Obviously, there is a possible downside of transparency. You can put almost anything you want on any subject on the web. People put their negative experiences more often than the experiences positive. Social networking is a way to counteract negative publicity.

In addition to marketing, social networking is becoming more widely used for hiring new employees. It is a way to get references for items that can be opened in your business and unsolicited information about the person. Anyone who has checked the references of a potential candidate knows that the information is very biased. No candidate will use a reference that is not fully support the candidate. previous employers are very careful, for legal reasons to provide information about a candidate for this position. Social networks can provide information, both positive and negative, that can not be obtained by other means.

The information obtained through social networks must be verified in some way, for more accuracy. For example, I read some very negative reviews restaurants that I personally have had experiences with adults. If there is a restaurant that I have not been, I will look other comments or try to find someone who has been there before instant rebate due to a bad review.

There are number of social networking sites out there now. It's like something new in what will be a period of rapid growth followed by consolidation and rationalization normal. See how many different search engines, which had a few years ago, and now Google dominates.

Election social networking sites to get involved with is not an easy choice. These are the greatest can not be the best of a commercial standpoint. For example, MySpace is the second largest behind Facebook, but is dominated by teenagers and has declined in use, because.

A colleague of mine has an informal survey of their customers and contacts and found that Facebook, LinkedIn, Twitter, and were the most used sites. This are the three I chose to use as well. Everyone has a different focus and purpose. LinkedIn is useful to establish contacts and get recommendations. It is generally intended for professional business, where other social networking sites are more general. For example, if I wanted a date with someone I do not know, you could use LinkedIn to ask people I know for a reference. Facebook is primarily an information exchange site to update people on what you are doing now and what they do. The things you put on Facebook are the same things that you discuss with someone with a cup of coffee. Twitter is similar to Facebook, is that you can update you or your company. Twitter is the fastest growth due to the structure of the sites and the ease of use.

In short, do not think you can afford to ignore social networks and their potential impact in business, but as with everything we need new Be careful and selective about how we use it.

About the Author

Ryan Scholz works with leaders whose success is dependent on getting commitment and high performance from others. He is author of Turning Potential into Action: Eight Principles for Creating a Highly Engaged Work Place. For more information, visit his web site at
www.lead-strat-assoc.com
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Social Media Tools – Part 3