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Dishtv announces matrimonial service 'Shaadi Active' in association with Shaadi.com

~ New interactive value added service we provide Marriage on TV screens ~

New Delhi, July 22, 2008: Dishtv, No. 1 company in India direct to the house and part of the largest media conglomerate, Zee group, will launch a new interactive service on its platform called "Shaadi Active" in collaboration with the world's largest supplier matrimonial service, Shaadi.com. The initiative is another passage from the market leader to ensure wholesome entertainment by understanding the specific needs subscriber base of 3.5 m wide, deployed across the country.

For service 'Shaadi Active Dishtv of' marriage prospects and their parents research will benefit from the bride / groom of their choice among the millions of profiles that appear in Shaadi.com. Subscribers can set up select Settings and search by criteria of age, community, caste, profession etc., the basis of these criteria, Shaadi.com profiles will be shown on the TV screen and the subscriber can choose the profile of your choice and contact him. To ensure novelty, every day, the profiles are updated daily.

With innovative services such as this, Dishtv now ventures into the living room television services to a new level of viewer engagement. TV viewing will no longer get the programming passive entertainment, but goes beyond, entering spaces that allow the exchange of information and access to data on the idiot box now being converted to Dishtv intelligent viewers.

Speaking on the occasion, Vinay Agarwal, CEO, Dishtv said, "Dishtv already provides 205 channels and services to its subscribers the most demanding. For the future of our approach to enter into new scenarios Subscribers will benefit from completely new genres beyond the world of entertainment through the Dishtv interaction experience. Still another first leader, Dishtv a wedding service is the first of its kind in the world, in a unique position to connect with Indian audiences, given our social context. "

Commenting on the new initiative, Vibha Mehta, Director of Business – Shaadi.com said: "With this alliance, we are delighted to extend our superior matchmaking experience to subscribers Dishtv. This partnership is very useful for us because it Shaadi.com 'S Matrimonial Services available to the largest number of DTH users in the country. Shaadi.com offers the widest range in terms of eligible profiles, with more than 10 million members to choose, and more than a million matches to our favor. Being an online service, we look at different ways to attract an audience wider, with the launch of Shaadi Active, our services now reach a wider user base through Dishtv, without having to connect to the Internet. "

Some say that marriages are made in heaven … with this comparison between Dishtv and Shaadi.com, marriages will now be made through the television screen.

About India Dishtv
Essel Group – the parent company of Zee Network – has launched this product – Dishtv. It aims to be an entertainment provider and harbinger of the new age media in India. In short it has on its platform 205 channels and services to 3.5 million subscribers registered, which is more and more. Dishtv offers flexibility in content and channel packages that subscribers can choose and customize their own programming packages give them the power and independence. Dishtv has a wide distribution network of approximately 575 distributors and dealers, which covers approximately 38,000 cities around the 4200 country. Direct-to-home (DTH) television services directly to satellite television channels in consumer's home without a service provider local cable. Channels for sports fans, the daily dose of soaps to information, a lot of cartoons of information and entertainment, a great number of music channels to movie channels – its all happening in Dishtv. To complete the Zee bouquet of channels, the One Alliance bouquet, and the field stars, offers a full range of channels to their subscribers. Well aware of guidance Fast, Dishtv has 24 * 7 call center with 700 seats in 11 different languages in seven different locations to meet any subscriber needs much time and ensure a rapid solution to the problems and issues. Dishtv use world class technology and equipment produced by the major suppliers worldwide. The STB (Set Top Box) comes from a Korean manufactures. However, Dishtv TBS come with a one-year warranty takes care of any glitch free for 12 months from the date of purchase

About Shaadi.com
Shaadi.com, one of the best known brands Internet in India and the world's largest matrimonial service was founded by Anupam Mittal promoted Group People in 1997 with one simple goal – to provide a superior matchmaking experience to Indians across the world. Since then the company has created a world-class service that has touched the lives of millions of people around the world and is proud to have almost 8,15,026 games to date.

Shaadi.com celebrated its 10th anniversary in 2007, and is proud to have been said that "the site easier to use" by Juxt Consult and "Best Designed Matrimonial Website 'by PC World Web Awards 2007 and 2008. In September 2007 Today, the business of the company is recognized as one of 10 vendors in the country. The company also has been congratulated the WEB18 'Genius of the Web "award as the best e-commerce site ( on marriage). Shaadi.com Centres – the offline version of Shaadi.com – too won accolades by being named as the 'Franchisor of the Year for the third consecutive year in 2007. Shaadi.com is also the first portal in India with ISO 9001:2000, TRUST-e and VeriSign certified. The addition, classified "site most visited site in India matrimonial "by Ranking.com.

For more information, please contact
Dishtv
Personal Thind – +91 9811857781
sonal_t@dishtv.in

20:20 MEDIA
Reema Sahu Madhavi Kochar / – 95120 4642020
madhavi@2020india.com / Reema@2020india.com

About the Author

About Author:
Benifer G is a relationship expert specializing in Marriage, Family and Relationships. He has written authoritative articles on relationships and marriage and is currently assisting Matrimonials and India Matrimonials as a Family and Relationship specialist.

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