The 7 Best Technologies Of The Colour Television

Research report on the commercial television market in China, 2009

Home shopping is a model of diffusion in the market requires television station, merchants and consumers interact. The model of buying direct broadcasting is becoming the mainstream Main Chinese home shopping and shows an indication of compliance of the media, retail trade and movement of materials, for its part, He has a tremendous boost to the retail structure of other Chinese. In 1995, the program broadcast on commercial television in Beijing, Shanghai, Guangzhou and Shenzhen television stations. The new products wonderful, extraordinary, and any new sales idea had won a large number of consumers during the night. After 2000, due to the traditional structure been losing customers to the charm, the direct sale of television had known the path for a while. In late 2000, the number of telemarketing companies has been greatly reduced income over a thousand professionals only two or three hundred gross was also reduced by 20 billion RMB 4 billion RMB.

Output since 2003, some chain stores in the appropriate local television stations to gather their forces after defeat. The shopping channel is only average New operator, and various commodities in television and direct sales. Moreover, because of their bases in the broadcast group, the shopping channel has strong brand image and reputation of the client, therefore, its development potential is strong enough. WDA Shanghai, Hunan Happigo Haoyigou and Zhejiang are the high-end swim with the stream of new shopping. In general, the race has new direct broadcast its distinguished characteristics:

1. Shopping pipe. The former occupied teleshopping on prime time television is not the season, taking advantage charm of each channel to disseminate information direct sales, broadcasting direct purchases to take further around the canal or the presumption to run the business channel to shopping, chain concentration professional, the time scale of diffusion, which is a constant stimulus sense of hearing and vision to consumers, has brought a high volume of sales.

2. Direct responsibility for broadcasting TV. A pulse of the consumer plays an important role in buying behavior, direct television broadcasting to stimulate largely driven by consumption. Since the beginning of broadcasting, "Happigo" has been adopted internationally popular way to sell TV broadcast sales direct commodity 8:00 Broadcasting live daily. Broadcast TV programs direct commercial sales statistics audio-visual, visual shock intense, with the sound and the effects of immediate interaction, in which the first is the poor purchase.

3. direct sales responsibility. The product passes directly between the supplier and the consumer, which omits the links in the middle, so the movement of raw materials has been provided with improved efficiency. Versus Traditional Merchants media (supermarkets, for example), reduced the cost approach and so on nonessential spending.

4. responsibility chain. The management model of the supply chain, such as making cities pan-Chinese television of the circuits developed in-chief to purchase products call unified unified commands, and joint unified standard of services and supplies, allowing the scale to the benefit. For example, "Happigo" has already covered the whole province of Hunan. It is no doubt that once you have opted to purchase means that are transmitted directly to success. There various tricks to make a certain attraction of purchasing power: As you must choose appropriate bestseller. Not all products are suitable for this type of model, the product appears on the screen should be those that are new, unusual and highly technical, or those that seem simple at first glance, but actually need a functioning complex explanation. Linkman And we need a wise and all Linkman teleshopping programs explains the information product development and, apart from the introduction, we must give full released to the spending power of call, create a desire to purchase consumer tips also include the performance of multimedia, tele-shopping can transform shopping online, by mail, these channels of distribution network home shopping, making a bigger pie for UNDP.

Given the fact that China popular television rates high and the high proportion of the screen, and the consumer relies on national television might expect, teleshopping will become increasingly popular, and business opportunities are emerging constantly.

This report is presented with care and the implementation by China of research and intelligence. The report not only the TV business under development, development models, merits and demerits of the world and China, but also analysis of successful businesses, products and media in the Chinese market commercial television consistently. It also offers system solutions telemarketing develop investment opportunities in the profession of teleshopping, and emphasizes the development proposal. The report is very useful for TV operators commercial industry and potential investors to understand the current state of the profession and the development trend so take advantage of market opportunities.

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About the Author

Alice is an industry analyst in this field for more than 5 years with depth insight in the recent market trends. Based on the database, Interviews and research methods from China Research and Intelligence, she analyzes the development and opportunities in this industry clearly.

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